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Diversey’s SURE® Plant-based Cleaning Solutions Receive Cradle-to-Cradle GOLD Certification

December 10, 2020



Utrecht, The Netherlands – December 2020 – Diversey is proud to announce that GOLD certificates have been issued for its SURE products by the Cradle-to-Cradle Products Innovation Institute

Cradle to Cradle Certified™ is a globally recognized measure of safer, more sustainable products made for a circular economy. To receive certification, products are assessed for environmental and social performance across five critical sustainability categories: material health, material reuse, renewable energy and carbon management, water stewardship, and social fairness. A product is assigned an achievement level (Basic, Bronze, Silver, Gold, Platinum) for each category. A product’s lowest category achievement also represents its overall certification level. The standard requires certification renewal every two years.

SURE is a complete range of vegetable-based detergents and disinfectants/sanitizers for everyday cleaning and hygiene needs for kitchens, facilities, and personal care. SURE products contain plant-based ingredients that are typically derived from by-products of the agro-food industry, originating from sugar beet, maize, straw, and coconut.

GOLD certificates have been issued for the following listed certified products associated with the names: SURE® – Surface Cleaners[1], SURE® – Personal Care[2] and SURE® - Professional Use[3].

Diversey launched SURE in 2015 in collaboration with Salveco® as a new range of plant-based, 100% biodegradable cleaning solutions for kitchens, facilities and personal care. SURE solutions are available in 0,75L, 1L bottles, 5L canisters and also in the unique dosing and dispensing systems of SmartDose™, QuattroSelect, Divermite™, Soft Care Line and IntelliCare.


Product assortment is subject to local availability, liaise with a Diversey Representative for more information.

Media Contacts:

Antoine Rocourt, Exec. Director Marketing Kitchen, Fabric Care & Sustainable Development |

Andrea van Leeuwen, Communications Manager |

About Diversey

Diversey has been, and always will be, a pioneer and facilitator for life. We constantly deliver revolutionary cleaning, hygiene & infection prevention technologies that provide total confidence to our customers across all of our global sectors. Diversey is headquartered in Fort Mill, SC, USA.

For more information, visit or follow us on social media.

​Cradle to Cradle CertifiedTM is a registered trademark of the Cradle to Cradle Products Innovation Institute.​

[1]  SURE® – Surface Cleaners: SURE Hand Dishwash; SURE Interior & Surface Cleaner; SURE Cleaner & Degreaser / Washroom Cleaner; SURE Washroom Cleaner & Descaler; SURE Glass Cleaner; SURE Floor Cleaner; SURE Grill Cleaner; SURE Toilet Cleaner

[2] SURE® – Personal Care: SURE Antibac Hand Wash; SURE Antibac Hand Wash free; SURE Antibac Foam Hand Wash free; SURE Instant Hand Sanitizer; SURE Instant Hand Sanitizer free; SURE Hand Wash; SURE Hand Wash free

[3] SURE® - Professional Use: SURE Cleaner Disinfectant; SURE Cleaner Disinfectant Spray; SURE Ice & Shake; Suma Shake

<div class="line">&nbsp;</div> <h2>About Solenis</h2> <p>Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food and beverage, and pool and spa water markets. Owned by Platinum Equity, the company&rsquo;s product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, and cleaners and disinfectants, as well as state-of-the-art monitoring and control systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments. Headquartered in Wilmington, Delaware, the company has 69 manufacturing facilities strategically located around the globe and employs a team of over 16,100 professionals in 130 countries across six continents. Solenis is a 2024 Best Managed Company Gold Standard honoree, recognized four years in a row.</p> <p>For additional information about Solenis, please visit <a href="/en/"></a> or follow us on social media.</p>



Catherine (Katy) Abernathy

Vice President, Corporate Communications