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Diversey Introduces New Mechanical Ware Washing Solutions Under the SURE® Brand, Reinforcing Commitment to Sustainability

Both products are certified by EU Ecolabel and Cradle to Cradle

May 7, 2024


The two new SURE solutions will be offered in 2x5 liters and 10 liters SafePack.

WILMINGTON, Del. (USA) — Diversey, a Solenis company, has launched two new mechanical ware washing products with significant sustainability profiles. As part of the successful SURE® brand, these products meet the stringent requirements for a EU Ecolabel and have been assessed by the Cradle to Cradle Innovation Institute. The rinse aid has achieved Gold-level certification across all five Cradle to Cradle criteria, while the detergent has received Gold for Material Health. These certifications recognize them as free from harmful chemicals and safer for both people and the environment.

Developed for professional kitchens, SURE Machine Dishwash Detergent effectively tackles tough grease and dried-on food, while SURE Machine Dishwash Rinse Aid ensures quick and spot-free drying. As a result, customers can trust that they are choosing cleaning solutions that are both effective and environmentally responsible.

Prior to the product launch, Diversey conducted extensive evaluations at customer sites across various countries. The demonstrated outcomes were very positive and overall results were equal to the benchmark in cleaning and drying performance and reduced scale deposit. The performance demonstrates the efficacy of SURE Machine Dishwash Detergent and Rinse Aid, confirming that sustainability and effective cleaning can go together.

SURE Machine Dishwash Detergent and Rinse Aid are part of Diversey’s SURE product range, designed to meet the growing demand for sustainable cleaning solutions in professional settings. This portfolio of products encompasses a diverse array of cleaning solutions tailored to various applications across multiple sectors. Whether it’s food service, hospitality or institutional settings, the SURE brand offers the lowest safety classification, simplifying both training and ease of use.

For more information about these cutting-edge cleaning solutions, visit

<div class="line">&nbsp;</div> <h2>About Diversey &ndash; A Solenis Company</h2> <p>At <a href="" target="_blank" rel="noopener">Diversey</a> &ndash; A Solenis Company, we provide cleaning, hygiene products and technologies serving the hospitality, healthcare, food and beverage, food service, retail, and facility management markets. Our services, specialty chemicals and digital solutions enable our customers to conserve natural resources, reduce water and energy use, and minimize waste. Together we remain committed to providing world-class expertise and innovative solutions that help build a cleaner, safer and more sustainable world.</p>
<div class="line">&nbsp;</div> <h2>About Solenis</h2> <p>Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food and beverage, and pool and spa water markets. Owned by Platinum Equity, the company&rsquo;s product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, and cleaners and disinfectants, as well as state-of-the-art monitoring and control systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments. Headquartered in Wilmington, Delaware, the company has 69 manufacturing facilities strategically located around the globe and employs a team of over 16,100 professionals in 130 countries across six continents. Solenis is a 2024 Best Managed Company Gold Standard honoree, recognized four years in a row.</p> <p>For additional information about Solenis, please visit <a href="/en/"></a> or follow us on social media.</p>


Lynne Snoding

European SURE Product Manager