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Innovative and Resourceful Suffolk Dairy Farm Wins Deosan and Promar’s Global #WeAreDairy Award

October 27, 2021


Diversey’s agriculture hygiene brand Deosan, together with leading industry consultants, Promar International, have announced Fen Farm, a third-generation family dairy farm in Suffolk milking 300 Montbeliarde cows, is the winner of the #WeAreDairy Award. The global award was launched in February 2021, with the aim of recognising, celebrating and publicising the positive innovations, improvements and actions being made on dairy farms on a global scale. 

The judging panel was particularly impressed with Fen Farm’s ingenuity and thorough research into each of its sustainability projects. Fen Farm’s sustainability journey started in 2011, with the installation of solar panels. In Summer 2019, they laid 1500 metres of water pipes into a bed of sand beneath a new shed, which heats water for use in the cheese and butter production buildings, as well as the parlour, office building, houses and other buildings on the farm. January 2020 saw the installation of heat exchanges on compressors throughout the farm, harnessing heat and using it to cool milk and heat the preheat tank.

The straw burner, installed in October 2020, heats water for parlour cleaning and the cheese and production buildings, and since the entering the competition, further solar panels have been installed, plus the addition of battery power storage, so no solar-generated electricity is wasted. 

As part of the award, Fen Farm will receive the generous prize of $10,000, which they have said they will be spending on additional sustainable improvements to the business. 

Commenting on winning the award, Jonny Crickmore, farmer and owner of Fen Farm, explained, “We are absolutely honoured to have won, even more so with it being a global award. We really didn’t expect our idea of taking heat from cow muck would result in an award, but we’re delighted to be able to share our story with others, which will hopefully inspire others to be more sustainable. 

“Over the last ten years, our business has grown hugely, and it felt right to consider more closely how much energy we are using, both from a business and efficiency point of view, and also for my conscience, so to be recognised for that is a great feeling,” he continues. “We’re going to put the prize money back into the business, on a sustainable improvement that we otherwise wouldn’t have been able to afford, likely an electric vehicle for use on the farm to replace the current older diesel vehicle,” he continues. 

Alison Cox, Agricultural Global Application Specialist at Diversey explains, “We have been extremely impressed with the quality and range of entries made since the launch of the award; dairy farmers across the globe are making extraordinary progress in the innovative ways in which they are adapting to improve animal welfare and sustainability on their farms. 

She continues, “Entries varied from simple practical improvements, such as the recycling of 200l litre drums into calf- drinkers, using second hand astro-turf on cow tracks, internal animal husbandry protocols, regenerative farming practices, and more complex investments in improved technology such as electric vehicles, anaerobic digesters and renewable energy. Most could be easily adopted by other dairy farm businesses, and we hope the examples will serve as inspiration to others.”

Other highly commended entries deserving special mention are as follows: 

Copys Green Farm, Norfolk, UK
Belvedere Farm, Italy
Droёvlei Dairy, South Africa
Bridgwater and Taunton College, UK

Applications for the award were made online throughout the year, with entries closing at the end of August. Judging took place throughout September with the judging panel consisting of Alison Cox, Agricultural Global Application Specialist at Diversey, Daniel Daggett, Executive Director of Sustainability at Diversey, and Matt Sheehan, Principal Consultant at Promar International.

To further illustrate the progress of the innovation and advancements, and promote the industry around the globe, Diversey and Promar will publish a report highlighting the impact on climate and welfare if the processes carried out by the finalists were applied by the international dairy farming community.  

- ENDS –

Notes to Editors:

Harnessing 95 years of expertise and knowledge, Diversey is a provider of cleaning, sanitation and maintenance products, systems and services that efficiently integrate chemicals, machines and sustainability programs.  
Headquartered in Charlotte, North Carolina, USA, Diversey employs approximately 9,000 people globally. Deosan is a Diversey brand and has been a trusted name in the farming industry across the globe for over 75 years. The Deosan range consists a range of CIP and parlour hygiene, environmental, and udder hygiene products for the dairy sector.  This range of products and protocols, backed by the experienced team of Deosan Dairy Hygiene Specialists, work together to complement cows' defences, deliver efficiency savings and support carbon output efficiencies, resulting in a measurable return.

Promar International 
For more than 55 years Promar International has been a leading provider of consultancy services to farmers, food companies and retailers. With knowledge and expertise from many years of trading, the team listens to and works with their clients to identify practical, effective and innovative solutions to achieve their business goals. Creating and analysing a vast array of industry data helps to keep the Promar team at the forefront of trends and to provide reliable evidence to back their advice.
The team comprises of nutritionists, agronomists, environmentalists, marketeers, financial planners, strategists, data analysts, engineers and supply chain builders. Promar International operates from the UK and works globally. For more information, visit  

For more information:
Juliette Tompkins, Kendalls PR & Marketing | 07833 777518

Rob Kelly, Deosan Agricultural Marketing Director | 07967 694432 
<div class="line">&nbsp;</div> <h2>About Solenis</h2> <p>Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food and beverage, and pool and spa water markets. Owned by Platinum Equity, the company&rsquo;s product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, and cleaners and disinfectants, as well as state-of-the-art monitoring and control systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments. Headquartered in Wilmington, Delaware, the company has 69 manufacturing facilities strategically located around the globe and employs a team of over 16,100 professionals in 130 countries across six continents. Solenis is a 2024 Best Managed Company Gold Standard honoree, recognized four years in a row.</p> <p>For additional information about Solenis, please visit <a href="/en/"></a> or follow us on social media.</p>



Catherine (Katy) Abernathy

Vice President, Corporate Communications