New branding reflects Solenis mission to deliver value by solving customer sustainability and operational challenges for cleaner, safer environments.
July 11, 2024
FOR IMMEDIATE RELEASE
The new brand identity includes updated logos for Solenis and Diversey, a Solenis company, and a visual refresh for the company’s website.
WILMINGTON, Del. (USA) — Solenis, a leading producer of specialty chemicals, marked its 10th anniversary by launching a new brand identity. Updated brand elements reflect the company’s continued growth and vision while establishing a cohesive look for its growing global portfolio, which includes Diversey, a leading brand for hygiene, infection prevention and cleaning products and technology.
“This bold new look heralds the next era in our progression,” said John Panichella, CEO. “Just ten years ago, we launched Solenis from our legacy brand, Ashland Water Technologies. Now, we stand strong as a diversified, worldwide brand forging a path that leads customers to achieve their operational and sustainability goals.”
The company’s evolution is firmly rooted in more than 100 years of solving complex operational and sustainability challenges. Solenis legacy brands include Ashland, Drew and Hercules among others. Platinum Equity acquired Solenis in 2021, expanding its portfolio to include the residential and commercial pool water and spa treatment markets. In 2023, Solenis acquired Diversey to meet the increased demand for water management, cleaning and hygiene solutions. During the past decade, Solenis also completed more than 20 other acquisitions.
“With this fresh brand identity, we bring Solenis and Diversey together under a unified appearance,” said Gaetano Redaelli, Chief Technology Officer. “The update blends our shared vision to move forward together, building a safer and healthier world through sustainable innovation. It also conveys the customer-focused mindset that has long been a hallmark of both Solenis and Diversey.”
Changes in the brand include:
Solenis updated the visuals on its corporate website and will gradually update other assets, including sub-brand websites and product packaging. The Diversey website was also recently integrated into Solenis.
As Solenis moves forward, it will continue to focus on organic and inorganic growth. The company also plans to invest more on research and development of solutions that will drive sustainability for customers. Investment toward employee training and development is also expected to increase.
“We are aligned with emerging market trends to meet a full spectrum of needs across our customers’ operations,” said Panichella. “With a successful track record of organic growth, strategic acquisitions in high-growth markets and significant investment in research and development, Solenis is on a dynamic trajectory to become one of the largest providers in water services and innovators in sustainability in the world.”
To learn more about the new Solenis brand identity, visit www.solenis.com/en/destination/solenis-diversey-brand-refresh.
Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including pulp and paper, institutional, industrial, food and beverage, and pool and spa water markets. The company’s product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, cleaners, disinfectants, and state-of-the-art monitoring, control and delivery systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments. Headquartered in Wilmington, Delaware, the company has 70 manufacturing facilities strategically located around the globe and employs a team of over 16,500 professionals in 130 countries across six continents. Solenis is a 2024 Best Managed Company Gold Standard honoree.
For additional information about Solenis, please visit www.solenis.com or follow us on social media.
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Global
Vice President, Corporate Communications